Vyrao
Vyrao has appointed Huxley to lead its UK publicity, profiling, and seeding.
Founded in 2021 by Yasmin Sewell, Vyrao is a wellness brand harnessing the power of scent to shift energy, spark positivity, and elevate mood. Using precious ingredients and the principles of master perfumery and neuroscience, its 50ml scents are each charged with herkimer crystals and designed to support emotional and energetic wellbeing.
Named by The Times as “the world’s first wellbeing brand to fuse energetic healing with master perfumery”, its genderless fragrances – including Witchy Woo, The Sixth, Mamajuju and I am Verdant, as well as its candles and incense – have earned cult status in Vogue, Dazed and The New York Times. The products amplify the brand’s message that energy is everything.
